Monthly Archives: March 2013

The Beer Place is a Great Place to Be

I know you probably don’t need me to tell you that.  Take a look in your fridge right now or your local pub, I am sure you have a great selection of really good brews there – that say 10 years ago – hell say 2 years ago may not have had the variety that’s there now.

But its not just about the brewers.  There are some truly talented and passionate people who love this business and the passion and diversity it brings.  I recently popped into Brewdog’s great bar in Bristol, now run by the very exciteable Ned who is going through, as are many of the Brewdog bar team, the Cicero qualification.  I went there to meet up with a friend while they were launching our beers in the South West, and was amazed at the knowledge, interest and excitement of the guys behind the bar.

I tweeted this picture before, but it is so awesome it had to be shown again.  Chloe and Jen, two of the team spent hours copying our (pretty intracate) designs on their chalk board for a launch down in the South West of our new beers.

ImageWhat 

What other proof do you need that this is a great industry full of talented people?

Answers on a postcard please!

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Thanks For A Great Launch

Saturday the 9th of March was a great day for Siren Craft Brew.  It was the culmination of years of dreaming, planning and hard work.

To be able to launch across all 4 Craft Beer Co venues was testament to a lot of courage from Martin Hayes and gave us a great platform to show what we can do.

Nice Pump Clips

Nice Pump Clips

On balance each of our beers pretty much hit where we would have expected for batch 1 on a new system, and bar carbonation issues tasted fantastic.  A few process changes mean that we already have a fuller brighter flavour developing in batch 2 for Sound Wave and Undercurrent.

Broken Dreams and Undercurrent

But this blog is a thank you.  Firstly to all our families that have helped support us to get to this point, all the people who have helped get the brewery up and running, Voyage Design who have worked tirelessly on the marketing side of things, but as importantly the customers who turned up in blind faith over the weekend to try our beers.

The day started well with my Dad queuing outside Clerkenwell to be duly served the first glass of Siren, with our local Camra SE Berkshire group not far behind.  The pump clips looked fantastic, even though we didn’t have anything for the keg lines – the standard pump clips held up for the day.  It was great to mingle with everyone, listening to feedback and getting input on the beers.  On the whole it seemed there wasn’t a clear winner in that for some people Undercurrent was their choice as it is extremely drinkable and full of flavour, Sound Wave had her champions, but Liquid Mistress and Broken Dream seemed to be the two that had most people talking.

For me, one of my highlights of the day was standing next to someone at the bar who didn’t know I was with the brewery, take his first sip of Liquid Mistress and show to Chris the barman how impressed he was before walking off to enjoy his pint slowly.

So after such a great launch now follows the hard work – maintenance of consistency and quality whilst looking to improve the beers any way we can while maintaining their original character.  Obviously we already have many new projects in the pipeline and bottling shouldn’t be too far away, so keep your eyes and ears peeled.

THANKS!! – looking forward to the ride.

Pump Clip


Origin & Siren Craft Brew team up

To make the most enticing, alluring and amazing flavours, we have to be absolutely on top of every ingredient and process that goes together in the art and science of brewing to hit the highest notes possible.  That is why, when deciding on a breakfast stout to star in our core range using any ordinary coffee was never going to be on the cards, it had to be someone or something special, possibly as crazy as us.

After much discussion with a number of Coffee companies, Origin Coffee from Helston in Cornwall were the ideal partner for us.  Their values mirror ours in that they are ridiculously passionate and excitable about their craft and they love to share their amazing knowledge of great coffee.  They regularly do extremely well in global Barista competitions and Dan, one of the Barista trainers, recently came 4th in the world, having won the UK round of World Coffee in Good Spirits.  This was a competition all about mixing amazing coffee with alcohol, ideal partners indeed.

Armed with a brief to take the roasty, sweet milk and chocolate flavours to another level, James from Origin spent the day talking about the options for getting the ideal brew to put in our beer, and then on to the exciting stuff – tasting!

Coffee_science

Like brewing the best beer – very precise

With a selection of Origin Coffees to go through, it became very clear early on from the aroma what the winner was.  But it was worth going through the list, measuring and testing precisely each batch of brewed coffee.

So Negelle Gorbitu (sounds like a character from Ghostbusters) was the head and shoulders winner.  This is a deeply complex coffee, fully washed and from Ethiopian heirloom trees.  (Often referred to as Heirloom as they are deemed to be from the oldest most original stock from which all other coffee trees are derived).  As a light floral coffee with Clementine, Peach & Jasmine aromas it works amazingly with Broken Dream layering the flavours perfectly without that coffee harshness found in some coffee beers.

We are really pleased to be working with such a passionate bunch of people and as their coffees are sourced in small batches only, Broken Dream will be a forever evolving piece of art, changing with the seasons.  If this means more coffee tasting sessions then that can only be a good thing.

 


The Extra’s – Our Launch news for the 9th

As we are getting ready for our launch across all of  The Craft Beer Co venues on the 9th March, we asked the bar managers if they wanted to add their own little touch of flair to one of our beers.

So here is the run down of what you can get and where.

In Islington we are aiming to bring you in from the cold with the addition of vanilla & smoked chili to Broken Dream, our Breakfast Stout.

Brighton have decided that Rum Soaked Oak Chips are the flavour to enhance our Breakfast Stout.

Clerkenwell have gone their separate way with adding Tequila soaked oak chips to Sound Wave IPA.

They will all go on the bar on the 9th and won’t be around for long.

We are really looking forward to our launch and finally getting our beers to you.